Freecity announces partnership with Sydney Kings for 2025/26 season

Freecity is excited to announce we are an official partner of the Sydney Kings for the 2025/26 NBL season.

The partnership sees Freecity join the Kings’ Basketball to Business program – a unique network bringing together corporate partners through the shared passion of basketball.

“We’re excited to welcome Freecity into the Kings’ family,” said Sydney Kings Chief Commercial Officer, Amanda Farag.

“Freecity’s focus on community and connection aligns perfectly with our values. Together, we look forward to creating memorable experiences for fans and building meaningful relationships with our wider partner network.” 

Jerry Huang, Freecity’s Co-founder and Chairman said “We’re thrilled to announce Freecity’s first sporting partnership with the Sydney Kings for the 2025/26 NBL1 season.”

“As a major developer at Sydney Olympic Park, we see this as a meaningful step toward deeper community engagement and long-term collaboration with Hoops Capital, the owner of the Kings”.

“Freecity branding will be featured throughout the season, and we’re excited to be courtside with the Kings community and look forward to building something great on and off the court” said Huang.

Published: 1 October 2025